Jason Magidson is director of innovation processes at GlaxoSmith- Kline, where he has applied Idealized Design with employees and suppliers. For more than 20 years, Jason has engaged end users—the source of most innovations—in product, service, and system design. Jason has written for...

Jason Magidson is director of innovation processes at GlaxoSmith- Kline, where he has applied Idealized Design with employees and suppliers. For more than 20 years, Jason has engaged end users—the source of most innovations—in product, service, and system design. Jason has written for publications including Harvard Business Review and is coauthor of the book Idealized Design (2006). Jason received a PhD from the Union Institute and University.

Contributor to The Change Handbook - Available as article-length Fast Fundamentals whitepaper (PDF download): Idealized Design